This weeks progress includes small improvements to website, adjustments to adwords in key words and dollars, and more surveys. 

Bogged Down

We have made very good progress in terms of our technical delivery of the ringtones.

however, it is obvious that this project would take a long time to get going, because the ringtone space is so over-saturated, finding a niche in all of it is difficult.

this is compounded by the fact that each phone service tends to have its own delivery mechanism and deals with content distributors that creates a huge barrier to entry

the antidote is creating a culture around the idea of what we are doing, and spreading it one customer at a time.   

Survey Statistics

We surveyed again this week.  We had previously narrowed down our demographic to the 30 and under set.  We continue to get positive feedback on humorous ringtones, but do not have the positive results we had hoped for on the 2 ringtones that we have created thus far.  We will have to keep working on finding a ringtone that will appeal to the market.

New Ringtone ----

successfully created a new ringtone to A/B against the first one.

google adwords

Campaign report (Apr 16, 2012-Apr 22, 2012)
Campaign state	Campaign	Budget	Status	Clicks	Impressions	CTR	Avg. CPC	Cost	Avg. position
active	Campaign #1	4	eligible	20	6925	0.29%	0.9	18.1	4.88
active	You're So Awesome	3.5	eligible	2	2273	0.09%	0.82	1.65	6.06
Total - all but deleted campaigns	--	--	--	22	9198	0.24%	0.9	19.75	5.17
Total - Search	--	--	--	22	9198	0.24%	0.9	19.75	5.17
Total - Display Network	--	--	--	0	0	0.00%	0	0	0
Total	--	7.5	--	22	9198	0.24%	0.9	19.75	5.17

I set up some more campaigns in google adwords today.  I am interested to see if the "your're so awesome" ad beats the "put your hands up" ad...time will tell.

Might as well spend the full $100.00. 

good news

so the plan looks like this so far......

recording 2 more funny jingle ring tones.    one with the hook "you're so awesome"

and the other with the hook "hey, nice potato"




I also received word from my buddy that we are greenlight to get Ki Theory to take a stab at a remix ringtone.   Ki Theory is an artist from Richmond, VA who has been getting a lot of traction in film and TV, as well as in the electronic world

Suggestion about Ringtone

In some A-B testing, I have gotten a request to maybe make a fun tune out of our "you're so awesome" line that was the original test.

going to try that out as well

Sad Trombones in the background

A picture of finding out that we can't get in the iTunes store proper, but only in the iPhone iTunes.....

convenient for iPhone people!

A-B TESTING

WE HAVE BEEN DOING RESEARCH AND DISCOVERED THAT MOST PEOPLE WOULD PREFER HUMOROUS RINGTONES OVER MEDITATIVE ONES.

ALSO, A/B TESTING TWO DIFFERENT TONES.     GETTING AN OVERWHELMING RESPONSE TO "PUT YOUR HANDS UP"

Our logo

live in the world ----

WE ARE OFFICIALLY LIVE WITH A PRODUCT!    POSTED IT ON FACEBOOK THIS MORNING TO START GETTING FEEDBACK.   ALSO  GOING TO A/B TEST THE TWO FUNNY TONES WE HAVE

Analytics-Report-2

Hey guys, been working like a crazy woman.  Lots of good feedback on the website.  Really needed that other set of eyes to look at things.  I am working on making it better with my group's help.  My group is awesome-everyone volunteers and we always get feedback.  One thing that I changed was the making a business email instead of using my email.  Dr. Wales was right, it didn't look professional and made people question the validity of the site.  Lived and learned, also known as validated learning.

talent is hard to manage

we tried to record Michelle's cat purring for a ringtone -----

the cat didn't purr.   

a Party Rock Anthem

Well, it has been another week of experimentation.    The fact that it costs $10 per ringtone to get on iTunes makes us vet out the process a little more.   Based on Dr. Wales reference to "Wavin' Flag" by K'Naan, which was the anthem for the World Cup, we started to mess around with a funny anthem that would catch the spirit of our project.   much like the "live strong" wrist bands and the pink ribbons, we want to create a little ringtone that is an anthem that identifies the user as someone who has downloaded the ringtone to help someone else out......

off we go

So, this last week has been taking the project to the next level.   We discovered that the best way to get our ringtones on iTunes was to go through Tunecore, which is a digital distribution service.    As iTunes got bigger and bigger, they stopped allowing individuals to do direct deals and started to do contracts with digital aggregators to cut down on the amount of paperwork they had to deal with. 

One thing that adds a bit of trickery to the situation is the fact the each ringtone is $10 to upload.   Going to have to think about each tone a bit more.....