This weeks progress includes small improvements to website, adjustments to adwords in key words and dollars, and more surveys. 

Bogged Down

We have made very good progress in terms of our technical delivery of the ringtones.

however, it is obvious that this project would take a long time to get going, because the ringtone space is so over-saturated, finding a niche in all of it is difficult.

this is compounded by the fact that each phone service tends to have its own delivery mechanism and deals with content distributors that creates a huge barrier to entry

the antidote is creating a culture around the idea of what we are doing, and spreading it one customer at a time.   

Survey Statistics

We surveyed again this week.  We had previously narrowed down our demographic to the 30 and under set.  We continue to get positive feedback on humorous ringtones, but do not have the positive results we had hoped for on the 2 ringtones that we have created thus far.  We will have to keep working on finding a ringtone that will appeal to the market.

New Ringtone ----

successfully created a new ringtone to A/B against the first one.

google adwords

Campaign report (Apr 16, 2012-Apr 22, 2012)
Campaign state	Campaign	Budget	Status	Clicks	Impressions	CTR	Avg. CPC	Cost	Avg. position
active	Campaign #1	4	eligible	20	6925	0.29%	0.9	18.1	4.88
active	You're So Awesome	3.5	eligible	2	2273	0.09%	0.82	1.65	6.06
Total - all but deleted campaigns	--	--	--	22	9198	0.24%	0.9	19.75	5.17
Total - Search	--	--	--	22	9198	0.24%	0.9	19.75	5.17
Total - Display Network	--	--	--	0	0	0.00%	0	0	0
Total	--	7.5	--	22	9198	0.24%	0.9	19.75	5.17

I set up some more campaigns in google adwords today.  I am interested to see if the "your're so awesome" ad beats the "put your hands up" ad...time will tell.

Might as well spend the full $100.00. 

good news

so the plan looks like this so far......

recording 2 more funny jingle ring tones.    one with the hook "you're so awesome"

and the other with the hook "hey, nice potato"




I also received word from my buddy that we are greenlight to get Ki Theory to take a stab at a remix ringtone.   Ki Theory is an artist from Richmond, VA who has been getting a lot of traction in film and TV, as well as in the electronic world